Amazon DSP Hub

Amazon DSP Hub is a resource and access point for Amazon's demand-side platform, which enables programmatic buying of display, video, audio, and streaming TV ads across Amazon-owned properties and third-party publishers. It serves advertisers, agencies, and brands seeking to reach audiences both on and off Amazon using shopping, streaming, and browsing signals derived from Amazon's first-party data. The platform allows users to plan, execute, and optimize ad campaigns through automated bidding and audience targeting rather than manual ad placement negotiations. It provides measurement and reporting tools that connect ad exposure to outcomes such as detail page views, purchases, and other conversion metrics tracked through Amazon's ecosystem. Access to the DSP is available either through self-service management or with support from managed-service teams, depending on the advertiser's scale and internal capabilities.