Amazon Ads

Amazon Ads is the advertising platform operated by Amazon, enabling brands, agencies, and sellers to promote products and services across Amazon's properties and beyond. It offers sponsored ad formats such as Sponsored Products, Sponsored Brands, and Sponsored Display, which appear within Amazon search results and product pages to drive visibility and sales. The platform also provides Amazon DSP (demand-side platform), allowing advertisers to programmatically buy display, video, and audio ads across Amazon-owned sites like IMDb and Twitch, as well as third-party publisher inventory. Streaming TV advertising is available through placements on Prime Video and Fire TV, targeting audiences based on shopping and viewing behavior. Advertisers of varying sizes, from small third-party sellers to large enterprise brands, use the platform's measurement tools and audience data to plan campaigns, track performance metrics, and optimize spend based on Amazon's first-party retail and streaming data.