AdStandards

Ad Standards is the Canadian self-regulatory body for advertising, supported by member organizations across the advertising and media industries. It maintains and publishes the Canadian Code of Advertising Standards, which sets the rules advertisers are expected to follow in Canada. The organization runs a consumer complaints process, adjudicated by its Council, through which members of the public can challenge advertising they believe breaches the Code. It also provides preclearance review services, with industry-specific committees covering food and beverage, cosmetics, health products, alcoholic beverages, and advertising directed at children. Ad Standards additionally administers the AdChoices accountability program governing interest-based advertising practices in Canada.