Adroll

AdRoll is a marketing platform that provides advertising and retargeting tools for ecommerce and direct-to-consumer businesses. It enables brands to run display, social, and email campaigns across channels such as Facebook, Instagram, and Google from a single dashboard. The platform uses customer data and machine learning to identify audiences, retarget website visitors, and recover abandoned carts. Small and mid-sized online retailers make up its primary user base, particularly those using ecommerce platforms like Shopify and BigCommerce. AdRoll also offers analytics and attribution reporting to help marketers measure campaign performance and optimize ad spend across the customer journey.