Act-on

Act-on Software provides a cloud-based marketing automation platform designed for marketing teams at mid-sized and enterprise organizations. The platform supports email marketing, lead scoring, lead nurturing, landing pages, and web forms to help convert prospects into customers. It integrates with customer relationship management systems such as Salesforce and Microsoft Dynamics to align marketing and sales efforts. Act-on also offers analytics and reporting tools that allow marketers to measure campaign performance, website engagement, and account-based marketing initiatives. The company positions its software as a way to manage the entire customer lifecycle, from initial engagement through customer retention and advocacy.