Colgate-Palmolive is a global manufacturer selling oral care, personal care, home care, and pet nutrition products.

The Challenge

“We have hundreds of social media accounts,” Alex Schuchman, Colgate-Palmolive’s Chief Information Security Officer, explains. “On a few occasions, malicious actors have taken over accounts. When something like that happens, it has the potential to be injurious to our brand. Beyond losing access to the account, we can begin to lose followers and the trust of our customers.” When an account takeover occurred, Alex and his team would jump into incident response mode, working to restore content and change potentially hundreds of passwords.

Colgate-Palmolive considered developing its own solution to address the challenges but it didn’t seem like the best use of in-house resources so Colgate-Palmolive turned to Cerby. 

The Solution

  • Eliminate social media password sharing
  • Protect social media logins using corporate security protocols
  • Automate mandatory password rotation
  • Provide visibility into social media login activity
  • Remove internal IT burden with Cerby in-app help and live support