Trakwell.ai

Trakwell.ai is a retail analytics platform using computer vision to count foot traffic and tie visitor data to sales transactions. It reports accurate hourly traffic counts per location, then links individual transactions back to specific salespeople, customers, and times to calculate true conversion rates. Team performance metrics show which associates are closing, engaging, or underperforming, and multi-location benchmarking compares stores across a portfolio. CRM integration automates follow-up with non-purchasing visitors and tracks be-back activity. It targets multi-location brick-and-mortar retailers, with particular traction in furniture retail, and integrates with existing POS and CRM systems rather than requiring infrastructure replacement.