Embed.ly - API

Embed.ly provides an API that converts URLs from websites, videos, images, and social media posts into rich, embeddable content for display within third-party applications and websites. It extracts metadata, thumbnails, and structured previews from thousands of content providers such as YouTube, Twitter, Instagram, and news sites, eliminating the need for developers to build custom parsers for each source. The service is aimed at developers, publishers, and platforms that need to render link previews, oEmbed content, or responsive media embeds without maintaining their own scraping infrastructure. Core capabilities include automatic content extraction, responsive embed generation, image resizing and proxying, and support for oEmbed and OpenGraph standards. By centralizing content parsing and normalization, Embed.ly reduces engineering overhead for applications that display user-submitted or curated links at scale.