Inside Colgate’s Security Strategy: Protecting the Digital Face of a Global Brand

Social media accounts often sit outside the identity stack, leaving them overlooked by IT and Security teams. Yet, these business-critical platforms fuel revenue, strengthen brand trust, and fuel growth. When compromised, the impact is immediate, ranging from reputational damage to hijacked campaigns, and costly downtime.

Join Colgate-Palmolive CISO Alex Schuchman and Cerby Chief Strategy Officer Matt Chiodi for a conversation on how Colgate secured its digital front door. You'll hear how they centralized control of social accounts, enforced MFA on shared logins, eliminated credential sprawl, and gave marketing teams the ability to manage social accounts securely. They also share how the same approach now extends to disconnected apps like legacy systems and third party portals.

What you'll learn:

• How Colgate-Palmolive centralized and secured social media access — implementing MFA, reducing credential sprawl, and balancing marketing agility with enterprise-grade protection.
• A practical, repeatable model for managing shared business accounts without exposing passwords or relying on insecure workarounds.
• Strategies to extend this model beyond social platforms — protecting disconnected and legacy applications that fall outside traditional identity systems.